Posts featuring Trademark

What Makes a Brand Name Legally Strong vs Risky

Not all brand names are created equal in the eyes of the law. Some are built to last. Others are lawsuits waiting to...
By Jill Stanewick ●Naming ● Trademark
December 29th, 2025

How to Check If a Company Name Is Taken

If you’re starting a company, this is the unglamorous step you cannot skip. Before you fall in love with a name,...
By Jill Stanewick ●Naming ● Brand Research ● Trademark
December 23rd, 2025

How to Test a Product Name: Trademark, Linguistics, and Market Checks

Choosing a product name starts off feeling fun and creative. Testing it is where reality sets in.Every year, teams...
By Jill Stanewick ●Naming ● Trademark ● Brand Research ● Linguistics
December 22nd, 2025

Navigating Legal and Trademark Issues in Naming

Naming is easily one of the best parts of building a brand. It's creative, it's energizing, and it actually...
By Jill Stanewick ●Naming ● Trademark
December 12th, 2025

Legal Concerns in Naming: FAQs

Choosing a name for your product or company is exciting, but it also comes with legal risks. From trademark disputes...
By Jill Stanewick ●Naming ● Trademark
January 31st, 2025