Guides

Need help with naming?

FOR INSPIRATION

Uncommon Ways to Crack Open Creativity in Naming

By Jill Stanewick

Stuck naming your next brand? Breeze through this quick read to learn a few fun and easy ways to unlock your naming creativity.

BEYOND THE BASICS

Naming Hot Takes - Startup Founder Edition

By By Scott Milano

Dear Founder, What matters when it comes to naming your next venture? Go beyond the ordinary naming advice to get to extraordinary results. Download this short booklet today!

FOR COMPANIES

Make a Name for Yourself

By Scott Milano

Naming a company is its own beast. It is inherently different and more difficult than naming a product or service. If you read this guide, you’ll learn how to overcome the unique challenges of naming your company.

FOR PRODUCTS

Now Name it

By Scott Milano

There are no shortcuts when naming a product or service. Your launch is near, your list of stakeholders is long, and you have no viable, hard-hitting names to choose from (yet). This guide will help you get the process going.