What makes a great brand name? 
Memorable. Distinctive. Legally viable. A great name resonates with your audience and gives you a defensible advantage in the market.

How do you know if a name is "great"?
We evaluate names through multiple lenses: relevance, uniqueness, legal viability, and memorability. Sometimes we add quantitative testing for extra confidence. 

Descriptive vs. evocative names? 
Descriptive names tell you what you do (PayPal). Evocative names tell you how you feel (Nike). We help you choose the right path. 

Why does naming matter so much? 
In a noisy world, your name is your signal. It's one of the few ownable, defensible moats you can build with minimal investment.

How do you balance standing out with resonating?
Creative exploration meets strategic analysis. We make names that are both unique and true to your brand's essence.

What does it cost?
Projects start at ~$25k. Scope and complexity drive the final number. Naming a widget? Different from renaming a global enterprise. 

Who do you work with?
Startups to Fortune 500. Tech to healthcare to consumer goods. Anyone who gets the power of a name—and wants to go on the journey to create one. 

What should I prepare?
Know your mission, audience, and positioning. Here's our briefing guide to get you started. Can you rename existing brands? Absolutely. We guide you through the transition to ensure smooth alignment with your evolving strategy. 

Do you do more than names?
Yes. Brand architecture, messaging, voice development—comprehensive brand language services to maximize impact. 

Is Tanj right for us?
Maybe! Let's connect and see if we can help you change the world, one word at a time.

How do you measure success?
A successful name resonates, differentiates, and supports business goals. Plus legal protection and market adaptability. 

What's the biggest naming mistake?
Not having enough creative and strategic firepower to land on something unique, differentiated, and legally viable. 

Can we see examples?
Check out our portfolio. Various types, styles, and approaches across all sectors and sizes. No one-size-fits-all thinking here. 

What happens after we choose?
We can help with brand strategy, messaging ecosystems, additional research—whatever you need to prime your name for success. 

What if our team disagrees?
Teams rarely align perfectly on naming. We're pros at navigating stakeholder dynamics and decision-making. 

What if we don't love the names?
This never happens. But if it did, we'd keep developing until you do. 

What if our brand evolves?
We plan for growth from day one. Your name should be an enduring asset, not a moment in time.

How do you check availability?
Our attorneys and trademark analysts conduct extensive searches during development for US and/or Global conflicts. We vet names before you see them.

What's trademark screening?
Checking if your proposed name conflicts with existing trademarks. Essential for protection and peace of mind. 

Do you handle global checks?
Yes. Global trademark screening, linguistic vetting, cultural checks—we make sure your name works everywhere it needs to.

Do you use AI for names? 
Honestly? We've never presented an AI-generated name because they're just not good enough. AI lacks the nuance and expertise of skilled human namers. 

We do use AI for research, brainstorming, and keyword exploration. We even built Chatnamer, an AI-assisted tool—but humans provide the strategic insight and creative refinement.

How is AI changing naming?
AI accelerates idea generation but can't replace human creativity and strategic thinking. The tech is amazing; the results for high-stakes naming aren't. 

Can I just use ChatGPT?
For initial brainstorming, sure. For names that need strategic alignment, cultural sensitivity, and legal clearance? You need humans. 

AI pros and cons?
Pros: Speed and volume. Cons: No meaningful creativity or strategic depth, cultural relevance, or legal vetting. Try it—you'll see the limitations quickly if you’re trying to create any brand of significant value. 

Why choose humans over AI?
We bring strategic alignment, cultural insight, and creative storytelling. We listen, learn, and navigate complex stakeholder realities. AI generates ideas; we create tangible and enduring brand assets.