Posts featuring Naming

Between Two Names: FanDuel vs. Draft Kings

With sports betting being legalized in more and more states, we’re seeing a lot more of the companies that offer it....

Naming Hot Takes - CMO Edition

Fourth in our series of five — 🔥 Naming Hot Takes 🔥 — the CMO edition is live! This is for CMOs who, presumably...
May 1st, 2024

Lay of the Land: Faux Meat Naming Trends

As a life-long fan of faux meat, the proliferation of options (and improvements) in recent years has been awesome to...

Between Two Names: Feastables vs. Chomps

Between Two Names is a series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
April 22nd, 2024

Naming Hot Takes - Innovation Team Edition

Next up in our 🔥 Naming Hot Takes 🔥 Series — the Innovation Team Edition! We regularly partner with innovation...
April 19th, 2024

Between Two Names: Olipop & Poppi

Between Two Names is a series on The Word by Tanj. The column takes a lighthearted look at two brand names we’ve...
April 16th, 2024

Naming Hot Takes - Product Manager Edition

Next up in our 🔥 Naming Hot Takes 🔥 Series — the Product Manager Edition! PMs are like glue. They connect all...
April 10th, 2024

New Series - Naming Hot Takes - Startup Founder Edition

We're super excited to begin releasing our new Naming Hot Takes Series. First Up — Startup Founder...
March 26th, 2024

Uncommon Ways to Crack Open Creativity in Naming: “Time On Your Hands” Edition

If you’re working on naming something, there are tons of excellent digital resources at your fingertips. But...