Posts featuring Naming Systems

How Naming Portfolio Confusion Becomes Sales Friction

At first, it looks like a sales problem.Deals slow down. Calls run long. Prospects ask the same clarifying questions...
By Jill Stanewick ●Naming ● Naming Systems ● Brand Architecture
January 24th, 2026

The Naming Architecture Test: Can This System Handle 10 More Products?

You don't feel the problem when you have three products. You feel it with growth, when the roadmap gets real,...
By Tanj Staff ●Naming Systems ● Brand Architecture
January 23rd, 2026

The Day Your Portfolio Stops Making Sense to Anyone Outside the Company

It doesn't happen all at once.There's no dramatic meeting where someone announces, "We've lost...
By Jill Stanewick ●Naming ● Naming Systems ● Brand Architecture
January 21st, 2026