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Messaging
The Best Words: Infographic on Trump’s Twitter Tactics
Happy New Year! As a follow up to The Best Words: A Guide to Effective Tweeting, The Trump Way, which we...
By Scott Milano
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Copywriting
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Messaging
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News
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Voice
January 4th, 2018
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Talking About What Isn’t There
In branding and advertising, we usually focus on the positive: what your product is, what it does, or the benefits of...
By Jill Stanewick
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Branding
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Messaging
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Naming
June 15th, 2016
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